Pricing

Two ways to find the upside.

Run it yourself from your own pro forma — or have Now City Labs run it for you, analysts and full stack included.

Illustrative pricing — we're iterating. Numbers here are a starting point, not a published rate card.
Self-serve · bring your own pro forma
Explore
Free
The interactive model in your browser. Move the levers, see what makes it pencil.
  • The full interactive model
  • Move every lever, recompute live
  • See the no-go → go gap
  • Nothing to install, nothing uploaded
Open the model
Report
$99 / deal
Upload your pro forma. The Specialists find the path to "go" and hand back a defensible underwriting.
  • Drop in your Excel pro forma
  • Specialists compose the moves to pencil
  • Every assumption sourced & attributed
  • Investor-ready PDF for your IC / lender
Start a report
Pro
$499 / month
Unlimited reports, saved deals, and the watch loop that re-underwrites as the market moves.
  • Unlimited deals & reports
  • The watch loop — we flag the day a no-go becomes a go
  • Saved pipeline & comparisons
  • Priority support
Start with Pro
Done for you · Now City Labs

Have our team find the upside on your project.

Our analysts run Now City Leverage on your deal end to end — grounding every assumption to real comps, composing the capital stack, and bringing our full team and approach to bear. You get the path from no-go to go, fully underwritten and defensible.

  • Analysts + the full Now City stack on your project
  • Grounded comps, sourced assumptions, lender-ready output
  • The model handed back so your team can keep driving it
Custom
Scoped to your project. Pricing set during a discovery call.
Book a discovery call

Why it's worth more than a screening tool

A screener tells you whether to walk. Leverage tells you how to win.

Acquisition screeners

  • Grade a finished, stabilized deal
  • One AI reviewer over your numbers
  • Answer: should I buy this?
  • Priced like a calculator

Now City Leverage

  • Composes the moves that make a ground-up project pencil
  • A team of Specialists, every move sourced
  • Answer: what do we build, and how do we make it work?
  • Priced like the upside it finds